How data and AI create competitive advantage
Leading organizations are transforming their market positions by strategically deploying artificial intelligence against unique data assets.
Recent Posts
Seven ways generative AI drives B2B sales growth. McKinsey
McKinsey’s B2B sales case studies show how targeted AI deployment can transform relationship-focused “farmers” into proactive “hunters” while delivering meas...
What gets measured, gets done: Shopify makes AI usage mandatory
What gets measured, gets done: Shopify makes AI usage mandatory
Seeing is believing: examples of how new imaging LLMs change the game for better and worse
Use cases for AI have felt elusive at times. Not so for the new autoregressive image making from OpenAI and Google. Getting specific imagery, including corre...
Insights on why OpenAI’s 4o Image Generation is a BIG deal
“Our servers are melting”, Sam Altman. Insights on why OpenAI’s 4o Image Generation is a BIG deal and a hack to get coax images out of OpenAI.